- Ability to evaluate the effectiveness of communication, advertising on social networks Facebook, Instagram, Youtube, Pinterest, ... and search tools Google, Yahoo, Bing, ... through the criteria that you set such as: page views, time on page and number of other pages need to see more when user Click on your ads page from social networks and search tools,
- Ability to statistic (count) the number of ad Clicks, help you collate with the number of ad Clicks provided by the ad distributor to charge you. If there is a large difference in Clicks, pause the ad immediately. You can also provide evidence and ask the ad distributor to explain the reason,
- Ability to detect Click duplicates (ie, redistribute ads to users who have previously viewed and Clicked on ads). In other words, these Clicks are the Clicks that do not comply with the ad delivery commitment (if they still charge you) or the Clicks are not charged according to the ad delivery commitment.
From the evaluation results, we should adjust or consider eliminating ineffective campaigns to save costs, promote effective campaigns.